How to Make Confident Decisions in Business & Life: The 4-Step Formula

Every day, we face decisions—big and small—that shape our businesses and lives. But how do you make choices that align with your values, lead to meaningful results, and eliminate second-guessing?

Enter the 4-step decision-making formula developed by Kolette Hall. This simple yet powerful framework helps you navigate choices with clarity, purpose, and confidence—whether you’re launching an offer, refining your morning routine, or making a major life pivot.

Let’s break it down so you can start making decisions that feel aligned and empowering.

Step 1: Identify What’s Truly Important to You

Before making any decision, ask yourself: What is important to me?

This step anchors your choices in your core values so that every decision supports the bigger picture of your life and business.

Examples of Core Values in Decision-Making:

✔ Freedom: Does this decision give me more time and flexibility? ✔ Creativity: Does it allow me to explore new ideas and express myself? ✔ Leadership: Does it help me become a stronger guide for my audience? ✔ Financial Growth: Does it align with my revenue and business goals?

Action Step: Write down your top 3-5 values and use them as a filter for every major decision.

Step 2: Define What You Want to Happen

Most people jump straight to what they should do without first asking what they want to achieve.

Instead of focusing on the action, shift your attention to the outcome.

Ask yourself:

✔ What do I want to be thinking and feeling after making this decision? ✔ What actions do I want to be taking consistently? ✔ Who do I want to become because of this decision? ✔ What impact do I want this to have on my business or life?

By clearly defining what you want, you’ll gain a guiding vision that makes decision-making much easier.

Example: Instead of just deciding how many times per week to post content, first decide: I want to feel confident and consistent in my marketing. I want my audience to see me as a thought leader who provides value every week. Now, you can plan content accordingly.

Step 3: Choose a Plan That Supports Your Outcome

Once you’re clear on what you want to happen, the next step is determining the best way to make it happen.

This is where you brainstorm strategies and evaluate different options.

How to Find the Right Plan:

✔ Ask: What are all the possible ways I could create this outcome? ✔ Choose the option that aligns with your values and feels sustainable. ✔ Don’t overcomplicate—simpler is often better. ✔ Be flexible—your plan can evolve as you learn and adjust.

Example: If your goal is to create recurring revenue, instead of focusing on selling one-off coaching spots, you could explore memberships, retainer clients, or long-term packages.

Step 4: Check & Adjust as You Go

Decisions are not set in stone. Once you start implementing your plan, regularly check: Am I creating what I want to have happen?

If not, it’s time to tweak and adjust. The key is to see decisions as flexible, not final.

How to Evaluate & Improve Your Decision:

✔ Regularly ask: Is this working the way I hoped? ✔ If not, make small adjustments instead of scrapping everything. ✔ Stay aligned with your bigger vision, even if tactics shift. ✔ View changes as growth—not failure.

Example: If your morning routine isn’t giving you the energy and clarity you want, test different tweaks (like shifting your workout time or adding journaling) instead of abandoning it completely.

Final Thoughts: Decisions Become Easier When You Have a Process

Using this 4-step decision-making formula removes stress, uncertainty, and overwhelm from your choices. By aligning decisions with your values, focusing on the outcome, implementing a solid plan, and adjusting as needed, you’ll create smoother success in both business and life.

What’s a decision you’ve been stuck on lately? Try this process and see how it shifts your clarity and confidence!